80 sqm | 2013
The flagship store of the international cosmetic brand Premier Dead Sea in Eilat city. The store’s design sets a sharp standard in the cosmetics stores field in Israel – both innovatively and financial investment. The inspiration to the store’s design derived from the style of the Parisian pharmacies of the 20’s of the 20th century and elements from the art-deco line. The central concept is the water element manifested by a waterfall pouring over a black slate stone (handmade art), pebbles scattered in different areas and a couple of basins at the center of space were the clients experiment the products. The furniture items and the brass works performed by carefully selected craftsmen, and were handmade by an artist. The central make-up table built from dozens of metal profiles and weights over 300 kg.
Photography: Elad gonen and Zeev