Station complex, Tel Aviv | 40 sqm | 2010
Renanim Mall Ra’anana | 50 sqm | 2011
Basel complex, Tel Aviv | 22 sqm | 2010
SKETCH is a prestige men’s clothing brand, headed by the high fashion designer Yossi Katzav. The design of the brand’s chain store began by characterizing the client as a universal man that loves quality, classic and unique clothes, as well as the clothing items themselves, characterized with minimalistic sophistication and they display a personal attention. These parameters were supposed to integrate and expressed in the design of the stores’ space as well, in order to create a direct connection between the brand-the client-and the item.
The style that connects between the branches composed by three-dimensional concrete tiles, by Monochromatic colors scale, and industrial elements, such as rack accessories of shiny metal, exposed concrete counter, and coarse textures. The received look emphasizes a masculine style – strong, a little rough, powerful and dramatic, balanced by soft lighting, refined items / accessories and the way of space arrangement.