30,000 sqm | 2009
An excelling Final Project that gained warm reviews and great publicity.
The project takes a controversial building and brings it to life. The re-planning of the tower (42 floors) was done in accordance to a program of a vertical street, so that all of the public functions known to us are organized on a central vertical axe in the building. Among others, it has a hall, library, hotel, apartments, restaurant, gym, pool, art gallery, extreme sports complex on the roof, parks and a club. The idea to convert the structure was formed by thinking about it as a focus for a renewal of the area and developing the close surroundings.
Illustrations: Oron Milshtein