Sharonim mall branch

50 sqm | 2013

SKETCH Is a prestige brand of men’s clothing, which is headed by the high fashion designer- Yossi Katzav.

The design language developed for the chain store has been fitted to the profile of the brand’s cliental – a universal sophisticated man, and it is characterized by monochromatic colors palette and rich textures. The ‘tough’ look that is created is broken by hardwood flooring made of natural oak, that pours softness and warmth to the space, and lighting the emphasizes the details’ delicacy. One of the dominant elements in the store is a campaign wall – for its creation we have spread a selected picture from the new collection on top of a whole wall, that only when entering inside the store, lighted items displays are revealed behind it. The combination of all the components creates a unique look in the surrounding forest of men’s fashion stores in the country, that focuses on masculine/strong style, a little rough, powerful and dramatic.

Photography: Dolev Tedhar